By Julien Le Noble, Asia CEO at GTN
A fundamental shift to modern, robust, and scalable digital infrastructure is the path forward. Emerging Asian markets are uniquely positioned to leapfrog this technological debt entirely. Just as these regions bypassed landlines for mobile phones, they can now jump straight to API-driven, cloud-native financial rails.
In my conversations with wealth managers in Singapore, Hong Kong, and Bangkok, I keep hearing variations of the same question: “How do we serve the next generation of investors without completely rebuilding our infrastructure?” Beyond the technical challenge is a trillion-dollar question.
For years, the narrative in emerging Asia has centred on financial inclusion and bringing the unbanked into the formal ecosystem. That was the critical first step. But what I’m witnessing now is something far more ambitious: a shift from inclusion to empowerment. A new, digitally native generation will not be content with just having a bank account. They demand active control over their financial futures, seeking to build, manage, and grow their wealth with the same ease as ordering food or booking rides. This generational shift in expectations is creating Asia’s most significant economic opportunity yet.
The numbers tell a compelling story
The scale of this opportunity is staggering. The Asia-Pacific wealth management market is projected to surge from $27.57 trillion in 2025 to $39.15 trillion by 2030, a compound annual growth rate of 7.27% 2. Layer onto that a monumental intergenerational wealth transfer, with an estimated $5.8 trillion poised to change hands by 2030 3, and the magnitude of what’s at stake is evident.
This immense potential is being constrained by a critical flaw in the region’s financial architecture. Many traditional institutions are hamstrung by outdated, siloed legacy core banking systems that are costly to maintain, difficult to integrate with modern technologies, and far too slow to innovate. These systems powered a previous era of finance, but they’re now a direct brake on economic growth, hindering the creation of products and services that current investors demand.
A fundamental shift to modern, robust, and scalable digital infrastructure is the path forward. Emerging Asian markets are uniquely positioned to leapfrog this technological debt entirely. Just as these regions bypassed landlines for mobile phones, they can now jump straight to API-driven, cloud-native financial rails.
Asia: The new centre of global wealth
The Asia-Pacific region is becoming the new epicentre of global wealth. Regional economic output expanded from $9 trillion in 2000 to $35 trillion in 20214, and that economic dynamism is translating directly into a booming wealth management market.
This growth isn’t uniform, though. China currently dominates, representing 48.33% of regional assets in 2024 2. India is projected to grow at a remarkable 12.73% annually through 2030 2. Meanwhile, Hong Kong and Singapore are on track to become the world’s fastest-growing cross-border wealth hubs, projected to overtake Switzerland according to a 2025 survey of private wealth practitioners5. This massive scale and high-velocity growth combination represents a fundamental shift in the global financial landscape.
The real opportunity: The mass affluent
In my view what makes this particularly interesting is that while Asia is home to 16 million High-Net-Worth Individuals 4, the most explosive growth occurs in a segment that traditional institutions have historically struggled to serve profitably: the mass affluent.
These are households with investable assets between $0.1 and $1 million, and their collective wealth pool is projected to swell from $3 trillion in 2021 to $5 trillion by 2026. This creates an incremental revenue opportunity of $20 billion to $25 billion for banks and wealth managers who can crack the code 6. The retail and individual client segment is set to be the fastest-growing cohort, expanding at 8.73% annually through 2030 2.
But the challenge remains the high-cost, relationship-manager-centric models that define traditional private banking don’t work at this scale. Imagine trying to provide white-glove service to millions of clients, the economics don’t work. Profitably capturing this growth requires a different approach based on automation, self-service capabilities, and the efficiency of modern digital platforms. This is precisely why the market’s growth dynamics create an existential need for digital infrastructure. Without it, the opportunity remains inaccessible.
The great wealth transfer changes everything
Compounding these trends is a once-in-a-generation demographic event we’re watching unfold across the region: the great intergenerational wealth transfer. By 2030, an estimated $6 trillion in personal financial assets will transfer from one generation to the next in the Asia-Pacific region 3.
The inheritors of this wealth are a new cohort: more technologically savvy, more socially conscious, and insistent on digital-first engagement 3. And they’re not shy about voting with their money. A striking 30% to 60% of this new generation plan to shift their assets to a different wealth manager 4, creating a period of unprecedented churn and opportunity for digitally enabled providers.
Their preferences are now evident: approximately 80% of affluent respondents in Asia say they would consider receiving advisory services remotely 6. Firms that fail to offer modern, intuitive, and API-driven experiences will be systematically deselected by this new client base, regardless of their historical brand strength. This makes technological transformation a matter of competitive survival, beyond an opportunity for growth.
The path forward
The scale of Asia’s wealth opportunity is evident. Robust economic growth, shifting demographics, and a generational change in investor expectations are converging to create a multi-trillion-dollar market. But this potential cannot be fully realised with the financial architecture of the past.
The future of wealth management in Asia will be built on agile, scalable, and inclusive digital infrastructure. At GTN, we’re focused on building those essential “digital rails” with our API-first platform that enables banks, brokers, and fintechs to launch innovative, compliant wealth products quickly and efficiently. The opportunity is massive, but the window to capture it won’t stay open forever.
References
- Digital infrastructure blog (Uploaded Document)
- Mordor Intelligence, “Asia-Pacific Wealth Management Market – Size, Share, & Industry Forecast,” 2024
- PwC, “Top ten trends in asset and wealth management for 2025 and beyond,” November 2024
- PwC, “Digital assets and wealth: Opportunities and challenges in Asia Pacific,” 2024
- Bloomberg, “Asia’s Private Wealth Management Industry Anticipates Annual Growth of At Least 6% Over Next Five Years: Bloomberg Intelligence Survey,” October 2, 2025
- McKinsey & Company, “Digital and AI-enabled wealth management: The big potential in Asia,” October 24, 2023